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Nigeria as a developing country is experiencing serious societal challenges; no region within the nation seems to be spared when it comes to social vices: thuggery, smoking and taking hard drugs, cultism, robbery, cyber theft, indecent dressing among others. Is globalisation or glocalisation a contributing factor to these societal problems and what is the impact of foreign TV contents on the cultural values of Nigerian youths? These germane questions seeking for answers are the reasons for this study especially to determine the role of visual communicators amidst societal decadence. The Cultivation theory, Strain theory of Deviance and Social influence theory formed the foundation for the study. Sequential exploratory (mixed) method approach was used. The scope of the study was Ado-Ekiti local government area, Ekiti State; the youths, 384 in number formed the target population. Findings showed that glocalisation is linked to globalisation while media globalisation via TV programmes has impact on local culture and Nigerian youths. The TV has good benefits and contents; but, via foreign programmes that do not promote African culture, it is a subtle factor contributing to moral decadence which in turn reflects in the society. Conclusively, it is recommended that for effective visual communication that would address social problems, Visual designers should consider incorporating reasonable ‘social constructs’ in their designs then create more visual messages that will further enrich indigenous cultures. Professional bodies of Media Practitioners and Graphic designers in Nigeria together with relevant agencies should scale up media campaigns on social vices and its ripple effects. This will help to tackle societal decadence so as to bring sanity to the bleeding Nigeria.

Keywords: Glocalisation, Visual design, Globalisation, Media, Communication & Society