This study examines the factors influencing corporate social responsibility (CSR)
in the Nigerian insurance industry. Previous research studies have shown that corporate social
responsibility can be used as a corporate strategy by companies to gain competitive advantage. The
population of study covered five major insurance companies in Nigeria and purposive sampling
technique was adopted to select ten (10) respondents from each company totalling fifty (50)
respondents in all. Multiple regression analysis was used to analyse the data with the aid of the
Statistical Package for the Social Sciences (SPSS) version 22. The result from the analysis
indicated financial capacity, public opinion, government regulation and socially responsive
management do not significantly influence the adoption of corporate social responsibility in the
Nigerian insurance industry.
Keywords: CSR, competition, charity principle, stewardship principle, philanthropy, volunteerism
PAPER TITLE :EVALUATING THE FACTORS INFLUENCING CORPORATE SOCIAL RESPONSIBILITY IN THE NIGERIAN INSURANCE INDUSTRY
JOURNAL Of SUSTAINABLE TECHNOLOGY | VOLUME 9 NUMBER 1 2018
Paper Details
- Author(s) : EHIOROBO, O.A. and KUYE, O.L.
- Abstract:
