PAPER TITLE :THE IMPACT OF CONTINGENCY THEORY OF MANAGEMENT ON BUSINESS MANAGERS IN CONTINENTAL BROADCASTING SERVICES (TVC) IN LAGOS STATE, NIGERIA

JOURNAL Of SUSTAINABLE TECHNOLOGY | VOLUME 9 NUMBER 1 2018

Paper Details

  • Author(s) : ADEBISI, S.A; BIKA, K.H. and ABIOLA-ALE, O.A.
  • Abstract:

One major drawback of the contingency approach to management as practiced by
many is that causation is presumed but not explained; ironically, some business can exist over a
long period of time with a poor fit because the industry is profitable enough or has successfully
created entry barriers to support its operation even though sub-optimally. This study investigates
the implications of contingency factors on business managers in Continental Broadcasting Service
Limited. Cross sectional survey research was adopted to survey two hundred respondents selected
through multi stage sampling technique. Pearson correlation and regression analysis were used
to test the hypothesized relationships among the phenomena under investigation. Findings of the
study revealed that all the dimensions of contingency factors with the exception of organizational
structure (i.e. environment, organizational size, strategy, and corporate culture) have significant
positive relationship among themselves (the correlation ranged .640 to .966, p<.05). Similarly, all
the contingency factors excluding organizational structure have positive and significant impact on
business managers (the correlation ranged .706 to .892, p<.05). Results of this study also revealed
that only three contingency factors (environment, organizational size and structure) significantly
predicted implications on business managers. The remaining contingency factors such as
environment, organizational size, strategy, technology, and corporate culture do not significantly
impact on business managers. On the basis of these findings, the study concludes that business
managers should realize that there is no one best method of organizing - instead, the best
organization structure is contingent on a number of contingency factors such as the complexity of
the environment, the strategic positioning of the firm, or the technology among others.
Keywords: Contingency Factors, Environment, Strategy, Structure, Technology, Organizational Size