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Catfish consumption is increasingly becoming popular among Nigerians. With the rate of growth in population, demand is likely to be on the increase in the future. This paper determined the marketing perspective of smoked catfish (Clarias gariepinus) by consumers in South West Nigeria. A Multistage sampling procedure was used for data collection. Three States in South West were randomly selected for the study. A total of 300 respondents were sampled. Descriptive statistics and Tobit model were the statistical tools used for the analysis. The result revealed that there was a high level of smoked catfish acceptance (92.6%) and consumption (88.3%) in the study area. Considering the factors that actually influenced the quantity of smoked catfish consumed, the result showed that consumers’ income (0.0018671) and household size (0.2691329) had positive and statistically significant influence (at 5%, respectively) on the quantity of smoked catfish consumed. There was a negative relationship between higher educational level and fish consumption (-0.3855556), which was significant at 10%. Since household size, level of income and male headed household (0.5373099), which was significant at 1%, all influenced consumption of smoked catfish, it is therefore expected that smoked catfish will be a lucrative business in south west Nigeria..